{"id":1581,"date":"2026-08-05T15:11:23","date_gmt":"2026-08-05T15:11:23","guid":{"rendered":"https:\/\/interstatemovingexpertss.com\/?p=1581"},"modified":"2026-08-05T15:11:23","modified_gmt":"2026-08-05T15:11:23","slug":"disney-weighs-free-ad-supported-streaming-says-it-has-sold-out-super-bowl-ad-spots","status":"publish","type":"post","link":"https:\/\/interstatemovingexpertss.com\/?p=1581","title":{"rendered":"Disney weighs free ad-supported streaming, says it has sold out Super Bowl ad spots"},"content":{"rendered":"<div>\n<div>\n<div>\n<div>\n<p>In this article<\/p>\n<\/div>\n<ul>\n<li><span>DIS<\/span><span><button><\/button><\/span><\/li>\n<\/ul>\n<\/div>\n<div><button><span><span>Follow your favorite stocks<\/span><span>CREATE FREE ACCOUNT<\/span><\/span><\/button><\/div>\n<\/div>\n<div>\n<p><span>Disney<span><span><button><\/button><\/span><\/span><\/span> could soon make a bigger play into advertising.  <\/p>\n<p>During an earnings call with investors on Wednesday, CEO Josh D&#8217;Amaro said the company is exploring a free, ad-supported streaming product for consumers. <\/p>\n<p>Read more <a href=\"https:\/\/interstatemovingexpertss.com\/?p=1580\">Trump admin refunds $100 billion in \u2018liberation day\u2019 tariffs<\/a><\/p>\n<p>&#8220;We see it as a way to expand our reach to a customer segment that&#8217;s more price-sensitive, and expanding our reach &#8230; is one of our strategic priorities,&#8221; D&#8217;Amaro said. <\/p>\n<p>He added that unlike many of Disney&#8217;s ad-supported competitors, the company has more ad inventory that &#8220;would actually help us accelerate our ad revenue growth.&#8221; <\/p>\n<p>&#8220;A free offering could help us drive top of funnel Disney+ subscriber growth,&#8221; D&#8217;Amaro said, though he fell short of making any official announcements. Business Insider earlier reported that Disney was considering a free offering.  <\/p>\n<p>Free, ad-supported streaming services like <span>Fox Corp.&#8217;s<span><span><button><\/button><\/span><\/span><\/span> Tubi, <span>Paramount Skydance&#8217;s<span><span><button><\/button><\/span><\/span><\/span> Pluto TV and <span>Roku&#8217;s<span><span><button><\/button><\/span><\/span><\/span> The Roku Channel have been garnering more viewers as the cost of streaming has risen across various services. <\/p>\n<p>Cheaper, ad-supported plans for major streaming players like <span>Netflix<span><span><button><\/button><\/span><\/span><\/span> and Disney+ have also become increasingly important to attract more customers and boost profitability. <\/p>\n<p>Advertising for live sports and streaming has remained strong, even in a more competitive environment. <\/p>\n<p>Read more <a href=\"https:\/\/interstatemovingexpertss.com\/?p=1579\">Eli Lilly easily tops quarterly estimates, raises outlook as Zepbound and Mounjaro sales surge<\/a><\/p>\n<p>Disney also announced Wednesday that it has sold out ad spots for the upcoming Super Bowl, which will air on the company&#8217;s ABC and ESPN networks in February. <\/p>\n<p>The Super Bowl has long beckoned the highest ad rates of any live TV programming. This year 30-second spots have reportedly been sold for $9 million.  <\/p>\n<\/div>\n<div>\n<div>\n<h2>Read more about media and advertising<\/h2>\n<\/div>\n<div>\n<div>\n<div>\n<div>At TV upfronts, AI is in and corporate shuffles are reshaping the lineup<\/div>\n<\/div>\n<\/div>\n<div>\n<div>\n<div>Disney is poised to ramp its already booming advertising business. Rita Ferro is behind the push<\/div>\n<\/div>\n<\/div>\n<div>\n<div>\n<div>Netflix\u2019s advertising strategy shift is starting to pay off<\/div>\n<\/div>\n<\/div>\n<div>\n<div>\n<div>Free streaming service Tubi is rivaling major players for viewership. Here\u2019s how it\u2019s winning<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<p>Disney CFO Hugh Johnston told investors on Wednesday that Disney was &#8220;pleased&#8221; with commitments from its recent Upfront negotiations and noted volume commitments were up double-digits compared to last year.<\/p>\n<p>He added other marquee live events, such as the College Football National Championship, the Grammys and Oscars helped to drive ad sales. <\/p>\n<p>&#8220;Overall, the current tone I would have is to characterize the market is healthy in sports,&#8221; Johnston said on Wednesday&#8217;s call, &#8220;but at the same time, competitive in streaming, especially given the growth of supply in the marketplace.&#8221; <\/p>\n<p>Johnston added the increased streaming supply has led to pricing pressure for ads. Disney reported in Wednesday&#8217;s quarterly earnings that lower ad rates weighed on revenue for its overall entertainment unit.<\/p>\n<p>Read more <a href=\"https:\/\/interstatemovingexpertss.com\/?p=1577\">Warren presses Lutnick over UAE access to sensitive U.S. tech after Trump crypto investment<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Disney is considering a free streaming product as advertising takes a bigger role in making streaming profitable.<\/p>\n","protected":false},"author":1,"featured_media":187,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-1581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Disney weighs free ad-supported streaming, says it has sold out Super Bowl ad spots - 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