{"id":899,"date":"2026-07-06T13:40:58","date_gmt":"2026-07-06T13:40:58","guid":{"rendered":"https:\/\/interstatemovingexpertss.com\/?p=899"},"modified":"2026-07-06T13:40:58","modified_gmt":"2026-07-06T13:40:58","slug":"versant-agrees-to-buy-golf-simulator-company-full-swing-for-530-million","status":"publish","type":"post","link":"https:\/\/interstatemovingexpertss.com\/?p=899","title":{"rendered":"Versant agrees to buy golf simulator company Full Swing for $530 million"},"content":{"rendered":"<div><div><div><div><p>In this article<\/p><\/div><ul><li><span>VSNT<\/span><span><button><\/button><\/span><\/li><\/ul><\/div><div><button><span><span>Follow your favorite stocks<\/span><span>CREATE FREE ACCOUNT<\/span><\/span><\/button><\/div><\/div><div><div><div><div><div>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" alt=\"Versant agrees to buy golf simulator company Full Swing for $530 million\" class=\"wp-image-898\" height=\"422\" src=\"https:\/\/interstatemovingexpertss.com\/wp-content\/uploads\/2026\/07\/17274cd164b8518121ae19396a0a8ac6.jpg\" width=\"750\" srcset=\"https:\/\/interstatemovingexpertss.com\/wp-content\/uploads\/2026\/07\/17274cd164b8518121ae19396a0a8ac6.jpg 750w, https:\/\/interstatemovingexpertss.com\/wp-content\/uploads\/2026\/07\/17274cd164b8518121ae19396a0a8ac6-300x169.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n<span><div><div><span>watch now<\/span><\/div><\/div><\/span><\/div><div><div><span>VIDEO<\/span><span>0:26<\/span><span>00:26<\/span><\/div><div>Versant agrees to buy golf simulator company Full Swing for $530 million<\/div><div>Squawk Box<\/div><\/div><\/div><\/div><\/div><\/div><div><p><span>Versant Media Group<span><span><button><\/button><\/span><\/span><\/span>, the owner of cable networks including CNBC, MS NOW and the Golf Channel, has agreed to acquire golf simulation company Full Swing from private equity firm Bruin Capital for about $530 million in cash.<\/p><p>Read more <a href=\"https:\/\/interstatemovingexpertss.com\/?p=896\">Trump rings opening bell at White House with raft of CEOs in first-of-its-kind market open<\/a><\/p><p>The deal follows a template CEO Mark Lazarus has outlined to investors since Versant began trading as a public company in January following its spinout from <span>Comcast<span><span><button><\/button><\/span><\/span><\/span>. <\/p><p>Versant has been investing in nontraditional media businesses that broaden the scope of the brands it already owns. Earlier this year, the company acquired StockStory, an AI-powered tech platform that provides financial analysis, market insights, and stock recommendations, for CNBC. <\/p><p>The company&#8217;s golf business already owns digital media platform GolfPass and tee-time reservation company GolfNow. <\/p><p>In May, Versant reported that revenue for its platforms business, which includes GolfNow, Fandango and some recently launched direct-to-consumer units, was up 9.5% to $192 million. The company has called out its growth in its news and sports units. Executives have said they aim to rebalance Versant&#8217;s revenue mix so that eventually 50% of it is derived from digital,\u00a0platform, subscription, ad-supported and transactional businesses.<\/p><p>Read more <a href=\"https:\/\/interstatemovingexpertss.com\/?p=894\">Trump\u2019s calls, Ukraine\u2019s strikes and Russia\u2019s barrage on Kyiv put markets on alert<\/a><\/p><p>&#8220;Full Swing is exactly the kind of strategic platform that reflects how we are building Versant: <br\/>investing in our core markets, extending the reach of our iconic brands and creating new ways  to serve passionate audiences,&#8221; Lazarus said in a statement. <\/p><\/div><div><div><div><div><h2>Get the CNBC Sport newsletter directly to your inbox<\/h2><div><p>The CNBC Sport newsletter with Alex Sherman brings you the biggest news and exclusive interviews from the worlds of sports business and media, delivered weekly to your inbox.<\/p><p>Subscribe here to get access today.<\/p><\/div><\/div><\/div><\/div><\/div><div><p>Full Swing develops and sells golf and baseball simulators for consumers, sporting goods stores and athletic training facilities. Both recreational and professional athletes use the technology. Bruin Capital purchased Full Swing in 2021 for $160 million, Sportico reported at the time. <\/p><p>&#8220;Joining Versant gives us the scale and distribution to bring our technology to even more golfers, athletes and fans,&#8221; Full Swing CEO Ryan Dotters said in the statement. Dotters will stay at Versant and will report to Will McIntosh, president of digital platforms and ventures. <\/p><p>Read more <a href=\"https:\/\/interstatemovingexpertss.com\/?p=892\">\u2018NATO 3.0\u2019: Defense spending pledges face the Trump test<\/a><\/p><p>The transaction should close before Dec. 31, the companies said in a statement.<\/p><p><em>\u2014 CNBC&#8217;s <\/em><em>Lillian Rizzo<\/em><em> contributed to this article.<\/em> <\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>The deal for Full Swing will expand Versant&#8217;s nontraditional media assets in an effort to diversify revenue from cable television.<\/p>\n","protected":false},"author":1,"featured_media":897,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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