Media
Disney is poised to ramp its already booming advertising business. Rita Ferro is behind the push
Disney is selling ads for the Super Bowl, Oscars and Grammys in 2027, all major advertising revenue drivers. Global ad president Rita Ferro is leading the charge.
Disney’s ABC files early broadcast licenses renewal ‘under protest’ against the FCC
Disney said it filed renewals for eight broadcast station licenses “under protest,” after the FCC launched an early review years ahead of schedule.