CNBC Sport
Walmart heir Lukas Walton buys minority stake in the Chicago Bulls and United Center
Lukas Walton is the 39-year-old grandson of Walmart founder Sam Walton. He and Samantha Walton are residents of Chicago.
TikTok and YouTube are reinventing sports viewership. Broadcasters are taking note
Leagues, teams and media networks are increasingly meeting younger fans on social media as platforms like TikTok, Roblox and YouTube capture most of their time.
Rafael Nadal says he won’t return to pro tennis following Serena Williams’ comeback
Rafael Nadal told CNBC Sport he has closed the chapter on playing pro tennis forever.
PGA Tour CEO Brian Rolapp unveils sweeping changes to professional golf
Changes to the PGA Tour are designed to elevate competition and raise payouts for winners.
NBA to begin naming winning bids for Europe teams in the coming months, deputy commissioner says
The NBA plans to begin naming winning bidders for 12 permanent European teams in the next 60 to 90 days, Deputy Commissioner Mark Tatum told CNBC.
CNBC to simulcast 11 WNBA games this season
The simulcasts will expose the WNBA to an affluent audience on CNBC and marks a new chapter for the business news network after it spun out from Comcast.
As LIV Golf faces a Saudi funding cliff, CEO says to take PIF ‘at their word’
PIF is set to stop funding the golf league after the 2026 season, though O’Neil could not guarantee that the final four tournaments will take place.
Eli Manning’s private equity firm acquires licensing company for NFL Flag in bet on youth sports
Eli Manning’s Brand Velocity Group announced a deal to acquire youth sports company RCX amid congressional bill to ban private equity from youth sports.