Mbappe had been signed with Nike for roughly two decades, and his agreement with On is the first it has made with a soccer player.

CEO Steve O’Donnell said NASCAR’s media strategy and the upcoming film “Days of Thunder 2” will help raise brand awareness and broaden its fan base.

Golden State Warrior superstar Stephen Curry announced in June he was signing a long-term partnership with Chinese brand Li-Ning.

The NFL has an opt-out clause at the end of the 2029-30 season in which it can resell and redistribute its media rights.

Goodell spoke with CNBC Sport ahead of the league’s first-ever, regular-season game in Australia this week.

The Rams spent five years building their brand in Australia. This week, Los Angeles will face San Francisco in the NFL’s first regular-season game Down Under.

As part of the proposed bankruptcy deal, the upstart golf venture is expected to be majority owned by its players.

Engelbert oversaw a period of unprecedented growth for the WNBA, but has faced criticism from players over her leadership.

The NBA also fined the Los Angeles Clippers $30 million and said the team will forfeit five first-round picks, one in each year in drafts starting in 2029.

Kroenke Sports and Entertainment was valued at more than $26 billion in CNBC’s most recent list of the world’s most valuable sports empire.